Sponsored Video: The Sims 4

February 2000, the first ever Sims game is released onto an unsuspecting world. In less than two years it sells 11.3 million copies and becomes the worlds most successful video game, changing the simulation game forever and entering popular culture in the process.

Since then the Sims has grown-up, both visually and strategically, but the core values and playability to this open world life simulator have remained true and as far as addictions go, it’s one of the most pleasurable around.

I’ve got the feeling the latest installment,’The Sims 4′ has been on many a Christmas list since its launch back in September and for ‘Sim’ fans old and new it’s a perfect Christmas gift. Possibly the best and most advanced version yet, it comes with some exciting new features to jump up and down, and get generally excited about.

A highlight of ‘The Sims 4’, is the function to create individual buildings and families and share them with the rest of the world via an online fan-creation gallery. On the flip side, if you’re looking for inspiration you can also choose from a huge online library of user made content to drop into your own world with just the click of a button.

One of the games key selling points is its ability to give you complete control over your characters, especially emotionally. Want to set a honey trap for potential love partners? Easy, just create an atmosphere that your target will find impossible to resist. Many things you craft have an emotional output; eg, food, paintings and books and by using these to full effect will allow you to manipulate situations to your own advantage (and should the need arise, make you a love-god almighty in the process).

These options only scratch the surface and ‘The Sims 4’ is a clean new world, ripe for future expansion packs and a very merry Christmas. Have a look at the video and visit the EA website to find out more.

The Sims 4 is out now on all platforms

This post is sponsored by EA, but all thoughts are my own.