There’s nothing I love more than a brand new fashion label and so upon discovering new menswear label Boiga London, I couldn’t wait to delve in and see what they have to offer.
Menswear can often be bland, dull and unequivocally boring, with its female counterpart saturated with a myriad of styles, colours and trends – something Boiga is working to conquer. Covering styles that can accommodate the boardroom to the beach, their range of trendy tees, shirts and vibrant blazers show one main thing- Boiga is committed to colour. Their designs are bold and eclectic, fun and stylish and above all, high quality.
Deftly created from fine woven Italian silks, real care, thought and love is interwoven with each and every stitch. The prints on their designs are lovingly hand-drawn, making them unique as well as exciting – (this grub club tee is a personal favourite!) With T-shirts sitting at the £30 mark, trousers from £40 and shirts £35, prices are the comfortable mix between reassuring you of their quality and being unnecessarily expensive.
Founder Juliana French says of the brand: “I love menswear and I’ve always found it challenging to dress a man! So my interest in menswear stems from this personal experience. However counter-cultural it may be, as a young businesswoman, I think it’s great to be able to stand up for our men and champion them.” Boiga was born with a strong sense of identity and a firm set of values as put forth by Juliana. This includes all products being Fair Trade and 100% ethically sourced as well as having a strong bond with everyone in the process of making a Boiga product. From buyers to suppliers they are emotionally invested in the entire supply chain.
Boiga is one of those rare brands that produce fashion which is so much more than just a purchase. It is an investment, a statement and it is a name to watch.
For more info visit www.boigalondon.com