The royal family can always be relied on to dazzle us in the style stakes. There have been several stunning looks from the British royal family alone over the past few years, but which other countries have a fashionable royal family? We’ve taken a look at royals around the world to find our who’s style we’d most like to steal:
England: Meghan, Duchess of Sussex
Meghan Markle is the newest addition to the British royal family and she has been stunning us with her style from day one. There are 22,000 monthly global searches of the term “Meghan Markle style” — it seems that she’s made some global fashion fans! And of course, we’re all eager to copy her look.
One of Meghan’s most sought after outfits was the custom made silk dress that she wore after her wedding ceremony. After she was photographed in this look, high-street designers began to replicate the look, knowing that she’d be setting the next trends. Research revealed searches for ‘halter neck dresses’ were up 40% following the royal wedding and the term ‘halter neck tops’ increased 21% week on week as people tried to replicate her look on the special day.
This stylish dutchess has hit the headlines for more than just her outfits too. When her beautiful engagement ring was all over the internet, everyone else wanted to feel like a duchess too. In fact, global search engine data reveals a 50% increase in searches for ‘three stone ring’ from October to November 2017. Following her official engagement announcement, Meghan showed up at a Nottingham event with a tote bag from brand Strathberry. Following this appearance, a 398% increase in searches for ‘Strathberry’ occurred from November to December 2017.
Denmark: Crown Princess Mary
Princess Mary married Prince Frederik of Denmark back in 2004 in a picturesque ceremony. She is known for her fairy tale dresses, statement dress coats and pillbox hat — often being compared to Jackie Kennedy.
Due to her love of fashion, it’s no surprise that other women want to channel her look too. In May 2018, she attended the Copenhagen Concert Hall in Denmark wearing a blouse and pleated skirt by designer Charlotte Eskildsen. The designer would’ve been pleased for this exposure — searches for ‘Charlotte Eskilden’ rose 51% after Princess Mary was spotted wearing the brand.
Sweden: Crown Princess Victoria
Crown Princess Victoria of Sweden appears to be a fan of Kate Middleton – Victoria was photographed in a mini navy pleated dress in 2015, the same one that the Duchess of Cambridge had worn a year prior.
Her outfits typically involve bright and eye-catching colours. At a sustainability awards in August 2017, Princess Victoria decided to wear a cocktail dress from designer Maxjenny. Not only did people want to take her picture, but they wanted a similar dress for their own it seems. Searches of the designer rose by 222% from July to August of the same year.
England: Catherine, Duchess of Cambridge
Research revealed that she was the most likely to convince American shoppers to purchase a UK brand, the Duchess of Cambridge has built up a loyal fashion following over the years. In fact, her influence on fashion even has its own name — ‘the Kate effect’.
It’s not only the UK nation that appreciate her either, when she wears an item of clothing or an accessory, it reportedly increases the desirability among 38% of US shoppers. In October 2018, she rocked up to the Victoria and Albert museum wearing a cute tweed dress. After this appearance, everyone wanted a similar garment! In fact, search volume between September and October for the term ‘tweed dress’ rose by 50%.
Spain: Queen Letizia
Renowned for her enviable wardrobe of designer items and high-street finds, Queen Letizia of Spain is always on point. Take it back to King Willem-Alexander’s 50th birthday in The Netherlands for example when she wore a red one-shoulder Stella McCartney cape gown with matching heels. She opted for red again when she attended the state banquet at Buckingham Palace in 2017, turning heads as always.
Also as part of her state visit, Letizia wore a beautiful floral skirt from one of her favourite designers, Carolina Herrera. After this appearance, searches for the term ‘Carolina Herrera skirt’ rose by 50% from June to July of the same year.