Travel: The East London Hotel, London – A Bethnal Green Base

It’s hard not to write about the East London Hotel in Bethnal Green without mentioning the thing that the area is probably most famous for – the original gangsters, the Krays.

Back in the 60’s this area was their ‘manor’ and within 10 minutes walk of the Hotel there are numerous places of notoriety connected to the (in)famous London twins. Repton Boxing Club, The Blind Beggar Pub and Cedra Court are all close by and for Kray enthusiasts the East London Hotel would make the perfect starting location for a Vintage East End Crime tour.

Thankfully, the Bethnal Green of today is a very different place from the Sixties, as Shoreditch gradually creeps further North, so too do the cool coffee shops, Banksy’s and funky bars. However there is still a charm and energy to Bethnal Green that is authentically ‘old school’ London and long may it remain in place.

Ok, so as for the East London Hotel itself, it’s shiny and brand new having opened only last month (Oct 2018). It’s located opposite the V&A Museum of Childhood  on Cambridge Heath Rd (free entry btw), just a 2 minute walk from Bethnal Green Tube Station. Once inside check-in (and out) can be done on a cool App in the reception, there are 161 rooms, mine was on the top floor with a nice view over the park.

If you decide to stay here, be aware that the rooms are quite small. For me this isn’t an issue at all as I don’t spend much time in a hotel room apart from when I’m asleep. What is important to me is 3 things. Firstly, the price; rooms here start at well under £100 per night (tick). Secondly, a comfy bed for a good nights sleep – all the mattresses here are made by Brit maker Millbrook (tick), and lastly a good shower to wake me up in the morning. While the bathrooms at the East London Hotel are small they are immaculate, modern and the the monsoon showers idyllic (tick).

If you do actually want to stay in your room instead of experiencing the brilliant local area (Brick lane is only 15 mins walk and you can be in central London in 15 mins on the tube) you can snuggle up and watch a movie on the giant smart TV at the end of the bed. They also have Nespresso machines in all the rooms, so you can grab a coffee when you wake up before going downstairs. The breakfast is £12.50, which isn’t mega cheap, but for that price you can have an avocado and crispy bacon on sourdough toast with a cappuccino, natural yoghurt with raspberry coulis and a glass of fresh orange juice, more than enough to get you moving.


The hotel lobby / reception / bar and breakfast area is big and airy and at the same time it’s quite a cozy spot too. The staff are warm and friendly and made our short stay a pleasure from start to finish. Over the last few years a number of low-cost, hip hotels that offer the basics and do them really well have popped up all over the place in London and the East London Hotel is a welcome addition to that list.

For more info visit

East London Hotel