SWIMS – Scandanavian Passion for Style

Norwegian clothing, lifestyle brand SWIMS have been producing high quality footwear and clothing since 2006, but they only came onto my radar when I was looking for a kind of shirt/jacket that was really light, but warm enough to wear on milder Winter Days.

I also wanted something that would also work with a bigger coat on top on really cold days too. After some extensive searching I came across their Motion Insulator shirt and I love it!


yr insulator

The Motion Insulator shirt is made with hi-tech Primaloft® thermal microfibres and to be honest I don’t really understand the technical stuff involved, but I do know the shirt is incredibly warm and really light.

The shirt is part of SWIMS latest ‘Motion Collection’ of footwear and clothing and would make a great Christmas gift too. The brands combination of clean lines and classic styling together with high tech materials and Scandinavian workmanship is just my style.

Also available in the collection
Motion Cap Toe £175 In Navy, Black, Grey and Olive.

Motion Wing Tip Boot £200 In Navy, Grey and Orange

The Motion Insulator shirt is available in Navy, Forest Green and Picante.
£180. For more info on SWIMS Motion Collection visit