ISAWITFIRST – Love Islands new cool in the shade(s)

Love Island 2021 is already in full swing and you may have noticed this year the contestants
are looking especially cool. This may be down to the show’s official fashion and sunglasses partner ISAWITFIRST.

The ethos behind the brand is simple. You don’t just have one pair of trousers, so why do most people just have one pair of sunglasses? The brand new ISAWITFIRST BadHero range embrace quality and affordability in a way means colourful new cool looks can be created effortlessly without breaking the bank.

I think the sunglasses are just the right combination of fun and chic and the BadHero brand was co-founded by sister double act Clare and Katie Smith (the pair have more than 25 years’ experience in the fashion industry). They took inspiration and expertise from Shafiq Haji, a qualified Dispensing Optician with more than 30 years in the optics industry.

Specialising in visual stress and cosmetic dispensing, Shafiq said the concept came to him when he spotted a gap in the market for high quality, stylish sunglasses that provide proper protection – without the designer price tag.

The Love Island Drop will be the first collection available to the public and comprises 114 designs that were curated by the show’s stylist in collaboration with other members of the production team.

Following on from these the Core and NightFades sunglasses range have also just launched. Designed to be worn at night, the NightFades feature a range of eight styles with transparent frames and five tinted lenses including pink, blue, orange, lilac and yellow. Whether hitting the club, heading out to dinner or walking the red carpet, BadHero inspires consumers to pick a different pair of shades to suit both mood and occasion. I mean who ever thought of wearing sunglasses at night? =)

The brand is also aware of its responsibility to be part of a more sustainable fashion landscape and BadHero is the antithesis of throwaway fashion. For instance, those who get tired of their sunglasses can send their old pair back in a pre-paid envelope and receive a 50 percent discount off a brand-new style of their choice. BadHero will then donate the old pair to charities that provide eyewear to those in need across developing countries.
Full credit is also available against new pair of sunglasses should the original model be lost, damaged or stolen, while the brand will also replace scratched lenses free of charge within 12 months of purchase.

All BadHero sunglasses boast UV400 protection, providing nearly 100 percent protection from harmful ultraviolet light rays, blocking wavelengths up to 400 nanometers, including UVA and UVB rays. 
The Love Island drop has launched with a special offer price of £75 across the entire collection for the show’s duration – down from £129 RRP and is available at and ISAWITFIRST.COM.