It is a measure of just how far the world of digital art and crypto-culture has come when it seems now the obvious choice for an artist is to create a series of NFT’s from their work.
Joaquin Morodo is famous as a model and entrepreneur, over the last 20 years he has worked with the biggest brands in fashion, but he is much more than just a pretty face. He has always been an artist and at the 2022 Milan Design Week, the debuted an exhibition of his latest work, HUMANO.
Morodo pays homage to Spain, his homeland, with references from “El Greco” the official painter of the Spanish Court-Murillo, Delacroix, Da Vinci, Rubens, and also to Andy Warhol, Basquiat, and Dalí. His colour palette includes pastel tones, magenta and green, in contrast with red tones, and mixed in a patch with other colors. His use of techniques such as photograph scans, spray, oil, and watercolor paintings, show a creative imagination that reflect the variety of talents he applies to different aspects of his life.
In the evening Joaquin symbolically sets fire to one of his physical paintings, is it a statement about the future? The death of old traditions or just a cool thing to do at a party? I’m not sure, but the art is good and just when you think he is finished, he offers a short musical performance with ‘The Glaze Friendz’, the experimental band in which Joaquin is the frontman, lead singer and co-producer (I asked him and he is a good cook too!).
Every work is linked via a QR code to an NFT, a digital certificate attesting to its originality and ownership.