In today’s modern world, keeping up with the constantly changing times can be tough. Advances in technology and adaptations in the way that customers think and buy can make it seem near impossible for businesses to find their feet, as you need to be able to hit the ground running if you’re going to stand any chance of achieving long term success!
Failing to spread the word about your business is one of the worst mistakes that you can make, as you need to channel time and energy into creating standout marketing campaigns that can grab people’s attention far and wide. You’ll certainly be left in your competitors’ dust if you don’t take the opportunity to advertise your products and services as best as you can, but where on earth can you start to succeed with your ultra modern marketing campaign?
Thankfully, this informative guide contains some of the best steps that you can follow to master the art of business marketing, despite the constantly shifting and advancing nature of modern life. You’ll be able to attract as many people as you can to your brand, products and services – so, what are you waiting for? Read on to discover more!
Create A Commercial Social Media Presence
One of the most effective options that you can explore to market your business in today’s modern world is to create a commercial social media presence. The most popular social media platforms attract several billion active users every single day, with most of them choosing to browse for hours on end. In fact, young adults and teens tend to use social media for upwards of 8-10 hours a day, sometimes even more. This is an opportunity that you could certainly cash in on, as you can start to make a name for yourself on social media and subsequently grab the attention of its active audience.
Creating your own commercial social media profile doesn’t have to be as tricky as you might initially expect. In truth, you need nothing more than an email address and a few bits of company information to get started, but this can even be removed or adapted later on if you make a mistake or change your mind. Once you’ve gone through the brief process of making your profile, now comes the tricky bit! In order to ensure you can build a brilliant reputation for yourself on social media, you need to create an attractive profile that can effectively draw people in. Start off by focusing on your profile’s aesthetic, building a professional yet stylish design that reflects your company’s unique vision. You can express your aesthetic through the posts that you make and the images and language that you use, so bear this in mind and ensure that you create themed content that matches with your chosen design. Using random colors, fonts and tones of voice will make your social media profile appear as though it’s being run by multiple different people who are unable to communicate – this is certainly something you’ll want to avoid when building your reputation!
Once your social media profile has been created and a great aesthetic is in place, it’s time for you to begin posting top quality content while actively fishing for new customers and followers. This is easier said than done, as you need to figure out your niche and take the right steps to reach your audience and grab their attention. However, there are a few handy tips that should help you to get the best results! For starters, always take the opportunity to utilize hashtags when you make posts online. Hashtags are used to transport your posts to specific niches of social media, inside which you’ll likely find users who have a genuine interest in your products or services. For example, if you sell chefs equipment like knives, then you can add hashtags such as ‘#cooking’ or ‘#chef’ to your posts to help attract foodies who may actually decide to spend with your business. No matter what you write in your posts on social media, you must ensure that you can end with a successful conversion.
Getting more attention for your brand is great, but you have to convert this into real money by encouraging them to buy. You can link directly to your website at the end of your social media posts. Adding videos to your content can significantly boost engagement. Professionally edited videos grab attention and make your message more compelling, encouraging viewers to take action. Whether it’s a product demo or a behind-the-scenes clip, polished video editing helps convey your brand’s value and directs users toward your website for purchases
Upgrade Your Website & Increase Your Reach
Another key step that you can consider following to ensure you can master the art of modern marketing for your business is to upgrade your website. Your commercial platform can have a dramatic impact on your reach online, as a poor quality website that looks tacky and fails to fulfill its purpose will actually do real damage to your reputation. Such a large percentage of commerce is now being done exclusively through the web, and lacking confidence in a website and its authenticity will simply encourage users to click back and visit another platform instead.
In order to make your website appear as trustworthy and authentic as possible, you need to implement a standout design. Your design should be a representation of your brand itself, helping to showcase exactly what you do or what industry you operate in. For example, those who work in the world of natural, organic and eco-friendly products or services can create a green theme that uses plant inspired patterns and colors to set the scene perfectly. Of course, do not make the mistake of going overboard with too many different graphics and textures, as this will encourage your webpage to take far too long to load in a user’s browser, and may also appear unprofessional and a little immature. Stick with one key font throughout your website, and do not deviate from your chosen colors and style. This continuity is key, as users clicking from one of your pages to another should know exactly where they are at all times!
Successfully attracting people towards your business website doesn’t need to be difficult when you can implement a few key ideas. For starters, you must always take the opportunity to utilize both long tail and short tail keywords in the content that you publish. Keywords will help your posts and website itself to appear in more search engine results pages, which in turn can aid you with gaining more attention while also helping you to increase your value and worth online. Having a unique domain name relevant to your business will positively impact your site’s ranking on search engines. Using a tool such as whois can help you find out information such as domain name availability, who owns a particular domain and their contact details so that you can get in touch with them should you want to. Proving to a search engine provider that your website can be trusted and holds real value should be one of your main priorities, as this will influence how far your reach can go on the web. If a search engine believes your website to be useless and untrustworthy, then the chances are that you’ll be lost in a sea of millions of results, meaning you’ll never attract any new users to your commercial platform. Other handy tools that you can make the most of to increase your rank include backlinks that connect your pages, and external links that connect to other already established and trusted sites.
The higher your rank in search engine results pages, the more people you’re going to be able to influence and reach online!
Experiment With Television Advertising
Last but by no means least, why not experiment with some television advertising so that you can spread your brand name far and wide? Televisions are still an extremely popular piece of technology, despite being in use for more than 20 years now. Sitting down on the sofa and switching on the television is one of the first things that the average person does when they return home, so this is something that you can certainly take advantage of. Television adverts are no doubt very different to the other forms of modern marketing mentioned above, as you have to combine visuals with speech and language in order to grab people’s attention and ensure they remember your message!
When it comes to the most important features that you need for a successful television marketing campaign, it’s best to start off with an eye-catching idea. The chances are that you’ll have no more than 30 seconds to present your business and say whatever needs to be said, so your idea has to be fast enough to combine these points without feeling rushed or overwhelming. Perhaps if you’re a computing company, then you can present some common tech problems in a dark and dingy office; then, fast forward to a quick show of your team getting things back up and running in a lighter, more positive environment, with your brand name and slogan to finish. This would be an extremely expressive yet simple approach that viewers would be able to understand and appreciate wholeheartedly! Always use professional voice over artists for your television adverts, as they’ll know all about pacing and pronunciation to ensure you can get your message across in the most effective way. You may wish to do some research into channels and timing too, as choosing the right channel and time to present your advert can make a big difference!