Discovering your own personal style

Finding your unique style is important in expressing your personality and feeling confident on a daily basis. If you haven’t quite cracked what that might look like, there are plenty of ways to mould your own style. With so much fashion inspiration everywhere, from magazines to street style, fashion hacks and gorgeous accessories, it’s now easier than ever to make a fashion statement your way. 

Find inspiration

Ever get the feeling that you have absolutely nothing to wear, despite having a closet full of clothes? This might be a sign that your existing wardrobe is stale and in desperate need of a reboot. Maybe it’s that you don’t feel your style is as alluring as someone else’s, in which case it’s time to get inspired! 

Luckily for you, the world is full of inspiration. Instagram is the obvious starting point, with thousands of men and women using their accounts to project their unique style. You might even connect with the style of a TV personality or character, or by some of the celebrities gracing the countless fashion magazines on offer. Create a mood board with all your favourite colours, cuts and aesthetics and hit the shops with that in mind. 

Rebuild your wardrobe

If you feel daunted at the prospect of rebuilding your wardrobe, you’re not alone. First, focus on the basics and form a new capsule wardrobe. This consists of classics pieces that you can mix and match easily, coming in neutral shades and staple fabrics like denim and leather. 

Choose good quality pieces that will work hard for you, creating the base layer for more exciting outfits that showcase your personality.


Consider accessories to be the final flourish to an already great outfit. Accessories can be anything from footwear, jewellery, belts and handbags, and they can add even more insight into who you are. Whether you like things simple or prefer a maximalist style, a showstopping pair of heels, a stunning diamond necklace or a colourful rucksack can elevate your look tenfold.

Be bold

Finding and developing your own personal style is exciting! Don’t let others dictate how your style should look like. If you don’t have the time or energy to pick out a different look every day, there’s nothing wrong with adopting a uniform. Some of the most stylish women (Anna Wintour, we’re looking at you) have cultivated a strong look unique to them and stick to it for most occasions. Mix it up with accessories but keep the baseline the same. 

Finally, enjoy what you wear and stay loyal to your look and the brands that you support. New trends can often be distracting, but if they don’t speak to you initially, stick to what you know best and own it!