Celebrating Diversity and Empowerment: The Barcelona EDITION Collaborates with Cachorro Lozano for Pride 2023

In honour of Barcelona’s annual Pride celebrations, The Barcelona EDITION, the luxurious lifestyle hotel, has teamed up with Spanish artist Cachorro Lozano for a remarkable collaboration that pays tribute to the LGBTQIA+ community.

This collaboration comprises two exciting components—an awe-inspiring art installation displayed on the hotel’s facade and an exclusive line of merchandise, including t-shirts, towels, and prints, with all proceeds benefitting the local LGBTQIA+ charity, ‘Ahora Dónde – Le Refuge.

Diversity Unveiled: Cachorro Lozano’s “Faces” Installation

Spanish artist Cachorro Lozano, known for his distinct style and vibrant use of color, has created a captivating project titled “Faces” exclusively for The Barcelona EDITION. This installation reflects the rich diversity of the LGBTQIA+ community and humankind as a whole. The composition features a collection of faces, each with its own unique size, shape, and color. The amalgamation of identities and tonalities celebrates the myriad of human experiences within the LGBTQIA+ community. With its lively and energetic presence, the installation serves as a welcoming symbol to both hotel guests and local residents.

Accompanying the installation is a simple but powerful text that begins with the phrase “You deserve…”. This direct claim encapsulates the community’s desires and rightful demands. According to Cachorro, the installation aims to convey the message that everyone within the LGBTQIA+ community deserves love, a colorful life, sensuality, happiness, and the freedom to enjoy oneself fully. The installation will be available for public viewing on the facade of The Barcelona EDITION until after the city’s Pride celebrations in July, offering a vibrant and inclusive visual experience.

Merchandise for a Cause: Exclusive Line by Cachorro Lozano

The collaboration between The Barcelona EDITION and Cachorro Lozano extends beyond the installation. An exclusive line of merchandise, including t-shirts, embroidered towels, and prints, adorned with Lozano’s special message, will be available for purchase at the hotel reception. The prices for the merchandise are set at €35 for t-shirts, €60 for embroidered towels, and €5 for prints. By acquiring these limited-edition items, guests and locals can show their support for the LGBTQIA+ community and contribute to the charitable cause.

Giving Back: Supporting Ahora Dónde – Le Refuge

In line with their commitment to fostering a sense of community and inclusivity, The Barcelona EDITION and Cachorro Lozano will donate a percentage of the proceeds from merchandise sales to the local LGBTQIA+ charity ‘Ahora Dónde – Le Refuge’. This organization focuses on supporting young LGBTQIA+ individuals who face family rejection. By purchasing the exclusive merchandise, patrons not only acquire unique items but also actively participate in promoting positive change and providing assistance to those in need.

The Pride Experience: Cocktails at The Roof

To further celebrate Pride throughout the hotel, The Roof, The Barcelona EDITION’s 10th-floor terrace, will offer a special limited-edition cocktail called “Inner Bloom”. Expert bartenders have crafted this refreshing drink using sage-infused Beefeater 24 gin, cranberry and rose shrub, cranberry juice, and lemon. Inspired by the Japanese tradition of appreciating blossoming flowers and the inner journey of self-contemplation, the cocktail embodies the beauty of individuality. A portion of the profits from the “Inner Bloom” cocktail sales will be donated to Ahora Dónde – Le Refuge, extending the support for the LGBTQIA+ community beyond the art installation and merchandise.

The Barcelona EDITION occupies a prime location on the outskirts of El Born District, immersing guests in the vibrant heart of the city. Situated adjacent to the majestic Barcelona Cathedral and in close proximity to the bustling Santa Caterina Market, the hotel offers easy access to the city’s renowned beaches, the lively atmosphere of Las Ramblas, and the exclusive luxury boutiques and iconic Gaudí structures along Passeig de Gràcia. Boasting an array of exceptional amenities, the hotel boasts 100 well-appointed guest rooms, a distinguished restaurant, a cutting-edge club and lounge, a bespoke cocktail bar, a rooftop bar with panoramic views, an inviting outdoor pool, and a modern fitness center.

For more info visit www.editionhotels.com/barcelona/

Flush the Fashion

Editor of Flush the Fashion and Flush Magazine. I love music, art, film, travel, food, tech and cars. Basically, everything this site is about.