JOY: A Fresh Take on Wine for a New Generation

Hello, wine enthusiasts! The team behind JOY is thrilled to introduce their innovative approach to wine, aimed at making it more relatable for the younger generation. No need for pretentious wine tastings or complicated jargon here; JOY is all about bringing a fresh perspective to wine.

Discovering the JOY Experience

JOY presents four delightful variations: Fruity Rosé, Bright White, Juicy Red, and Orange Spritz*. Each bottle promises a joyful and shareable wine-drinking experience that’s designed for good times and individuality. Say goodbye to the overly complex wines of the past; JOY is all about embracing a lighthearted spirit and, of course, having a lot of fun.

JOY isn’t just about wine; it’s about connecting with a vibrant community. You can find them on @joywineofficial, where they share engaging content that celebrates life’s simple pleasures, like travel, music, food, dating, and entertainment. It’s all about those moments that make life truly joyful.

JOY: The Flavors

Let’s dive into the delightful details of JOY’s wine lineup:


  • The Perfect Serve: Simply add lemonade, orange slices, and fresh strawberries.
  • Tasting Notes: Cherries, Strawberries, Violets
  • ABV: 10.5%
  • USP: Lighter alcohol


  • The Perfect Serve: Mix with a splash of elderflower cordial, fresh mint, and top up with soda water.
  • Tasting Notes: Peach with subtle notes of Jasmine, Citrus
  • ABV: 12%
  • USP: A sweeter, more approachable style of white


  • The Perfect Serve: Blend with frozen watermelon or strawberries and a touch of vodka.
  • Tasting Notes: Raspberries, Strawberries, Citrus
  • ABV: 12%
  • USP: A pale yet approachable style of Rosé


  • The Perfect Serve: Serve it simply over ice.
  • Tasting Notes: Tangy, Marmalade
  • ABV: 8%
  • USP: Ready to drink

Setting the Mood with JOY

To get you in the mood for these fantastic wines, JOY has even curated a playlist for your enjoyment. Imagine sipping one of their delightful wines while enjoying tunes like “Give it up” by KC and the Sunshine Band, “Come on Eileen” by Dexys Midnight Runners, “Cosmic Girl” by Jamiroquai, and “Lovely Day” by Bill Withers. It’s the perfect soundtrack for your JOY-filled moments.

So, if you’re ready to uncork some refreshing fun and add a touch of JOY to your life, head to your nearest Asda store and give these vibrant wines a try. Cheers to good times, individuality, and unforgettable memories!

Please drink responsibly, for more info visit