Mod-ern: Pretty Green – Autumn Winter collection 2015


Pretty Green’s Autumn Winter collection has just arrived and the popular menswear brand, which marries together contemporary attire with a retro aesthetic has partnered with Isle of White Scooter Club and director Charlie Lightening to create an impressionable short fashion film to go with the collection.

The collaboration explores the adoption of scooters from Italy into the British Mod subculture of the 1960s and the infamous scooter rallies that came to symbolize the MOD movement. The shirting, textures and prints of the new collection is indicative of this inspiration and clearly reflects the retro culture.

The campaign saw Pretty Green head to the Isle of White, where they took the clothes out on the road with the club.


As you can see from the images below, the collection features a myriad of patterned shirts and tees, outerwear and numerous other pieces including the return of Pretty Green’s staple parka – something which founder Liam Gallagher is sure to be a fan of.

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