Fashion: The Power of Personalisation

There’s not too much time left before Christmas, but there’s no need to panic if you haven’t found the perfect Christmas gifts! 

When you are short on time and ideas but are buying for someone special, why not consider getting something personalised. It’s no longer the stalwart of christenings and wedding gifts- kids, teens and BFF are now jumping on the bandwagon and announcing their personal tastes and preferences. 

Unlike most other gift ideas, with personalisation you can create something truly unique that marks a particular period in time- after all who wouldn’t want to be the proud owner of a ‘best friend forever’’ or ‘best boyfriend’ pressie? Who knows, two years down the line, the feelings may be very different! 

Transforming the standard into something meaningful and significant, personalised gifts are thoughtful and considered. They show that you know something about the receiver and it’s that bond that you want to capture. Whether you want to make a subtle gesture or a big statement, anything is possible, and what could be more fun than creating your own tagline. Witty, subtle or downright rude, the choice is yours!

With many luxury outlets offering personalisation services on everything from luggage to keyrings to mugs to star sign necklaces, pretty much anything can be added to your purchase if you know where to shop- Burberry are going all guns for their Christmas digitalisation. But if you don’t have the Burbs budget, other options are available.

Why should your cat be the only one who gets the cream with a name tag collar? You can wear your own name around your neck too! Everyone can be a designer, and the rise in computer savvy users, allows customers to choose what they want, the way they want it written and where they want it placed..what could be more fun than that!

Whether your friends are artists, chefs, gym bunnies or homebodies, they will love handwritten quotes on journals, comedy aprons, or personalised water bottles or blankets; In fact, you can jazz up pretty much any hobby (or career) imaginable. 

Don’t be scared by the idea of composing pretty words. You don’t have to be a great writer to make a statement. But if words really aren’t your bag, consider getting a photograph immortalised on something useful.

Technology now means you can get your favourite festival flashback, boy band gig or happy couple pic, on a phone case or laptop skin. Happy days and happy memories which you can relive every day of the week! 

Don’t be a sheep and follow the crowd, if you have something to say, don’t be shy- express yourself. There has never been a better time to do it.

From watchstraps to custom silicone wristbands from Lancaster Printing, you can wear your heart on your sleeve (or your wrist).

Sara Darling is a freelance travel, fashion and lifestyle writer. In a previous life she was a fashion luvvie, but quit to follow her gypsy soul! When she is not clutching her passport, microphone or glass of fizz, she can be found avec snorkel in exotic oceans, scouring international flea markets for covetable jewellery, watching indie films or checking out photography exhibitions and wishing she could take a better picture. Follow her adventures on Twitter and Instagram on @wordsbydarling and @1stclassdarling

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