The fashion industry is one of the most profitable ones an entrepreneur can establish themselves in. At the same time, it is highly competitive. Business owners who are completely new to fashion can streamline success by investing in the highest-quality commercial tools they can.
One important tool business owners need is their own private email server. A private email server not only gives them somewhere safe to store their emails and customer correspondence but also their own custom mail tag, which conveys a more professional appearance.
This post will explore this topic in more detail and tell you how professional email hosting can elevate your small business.
Greater Security
Cybersecurity has never been more important–the internet is more dangerous than ever. Hackers and cybercriminals target businesses on a daily basis so they can steal customer information and even money. An agency that specializes in delivering secure business email hosting will not only be able to offer phishing protection, but they will also be able to scan emails for you to check for viruses. Partnering with an email hosting firm, therefore, means you can enhance your company’s security.
Greater security means you don’t have to worry as much about falling victim to cybercrime. As well as investing in a trusted email host, make sure you download and use antivirus software, too. Antivirus software can protect your devices and notify you when you have downloaded a virus or alert you when somebody’s trying to hack you.
Brand Credibility
When you partner with an email hosting provider, your business gets its own private email server. This server will have its own mail tag, which will usually be your business’s name. An email address with a custom mail tag can do wonders for your brand’s PR. A company with its own custom mail tag is a lot more trustworthy than one that uses a generic mail tag. If credibility is something you take seriously, make sure you invest in a private email server.
In addition to upgrading your company’s email server, consider hiring a professional marketing company to manage your digital advertising interests. A marketing company will be able to get your business more exposure and direct queries and enquiries directly to your new email inbox. Find the most qualified and experienced marketing company you can, and consider email marketing.
Centralized Correspondence
When you invest in a private email server, you can centralize all customer correspondence. You never have to worry about emails going missing again. It is very important to notify customers when you open a new email account and set up mail forwarding so emails sent to old addresses can be redirected to your new one. If you do not notify customers and set up mail forwarding, emails could end up lost in inboxes you don’t monitor.
The most effective way to ensure customers are all made aware of your email address change is to send an email notifying customers. Alternatively, you can send text messages. You must also take the time to update your email address on your website and on your social media pages. If you have misleading information about your email address anywhere on the internet, you could lose out on business and confuse potential customers.
Faster Delivery
When you have your own private email server, you get to benefit from faster delivery times. When you work with a generic mail provider, you typically have to wait a while for emails to send, then even longer for them to be formally delivered. This is because generic mail servers are usually overloaded, which means lots of people are using them at once. This is one of the main reasons why generic servers are not suitable for businesses.
Something else worth noting is that if a mail provider’s servers are overloaded, there is a chance that emails could bounce back or fail to send. If emails do not arrive as they are supposed to, you could end up missing out on important correspondence and failing to address the queries and concerns of your customers. Faster delivery is, without a doubt, something that can massively benefit your business.
Spam Protection
As well as never having to worry about viruses in your emails, partnering with an email host means you can also eliminate spam and junk from your business’s email inbox. Spam protection ensures that junk mail is filtered out once and for all so you can focus on the emails that really matter and escape from the ones that don’t. Make sure the email host you work with offers spam protection, as not all do, and some charge for it as an additional service.
Something worth noting about spam protection is that, as stated above, some companies charge for it as an additional service. If the company you plan on partnering with does not offer it as standard, reach out to them and find out how much they charge. The amount charged for spam protection is usually not a lot. If it is too much, you can likely hire a third-party spam protection service to help you.
Scalable Storage
Make sure that the email hosting provider you partner with offers scalable storage. You never know when you are going to have to either increase or decrease your email server size. If you do not find a hosting provider that offers scalability, you could end up stuck with an email server that doesn’t meet your business’s current needs. You can find out what kind of scalability packages are on offer by reaching out to your chosen provider and asking them directly.
You also need to take time to make sure that the email host you work with has good reviews and a solid reputation so you don’t end up working with a company whose values and ethics don’t align with your own. A company’s reviews can tell you a lot about it, so make sure you read them before you make a formal hiring decision.
If you own a fashion business, a private email server is essential. A lot of business owners do not realize this, unfortunately. If you are interested in setting up your own private server, partner with a reliable email host provider. The guidance given above will hopefully help you to do that.