TCL introduces cutting-edge Mini LED and QLED TVs, Soundbars, and Domestic Appliances
Milan, April 17, 2023 – TCL, a leading global TV brand, has revealed its latest lineup of innovative products at Milan Design Week 2023. The event showcased TCL’s commitment to sustainability, design, and technological advancement. With the introduction of Mini LED and QLED TVs, soundbars, and domestic appliances, TCL continues to inspire greatness and revolutionise the home entertainment experience.
TCL has established itself as a major player in the global TV market. According to OMDIA’s Global TV Sets Report 2022, TCL is ranked as the second top TV brand worldwide and the top Android TV brand. The company’s large-sized TVs, including the remarkable 98-inch models, have secured a significant market share.
Under the banner of “Inspire Greatness,” TCL pushes the boundaries of technology to enrich the lives of its customers. In 2022, the brand experienced a 76% increase in sales of large screen Mini LED and QLED TVs (65 inches and above), offering captivating entertainment and immersive experiences.
TCL’s strategy of delivering premium affordable technology has resonated with European consumers. Despite the challenges faced, TCL achieved impressive sales growth in Europe, capturing the third position in market share in 2022.
TCL also places great importance on responsible and sustainable technology. The company has invested $1.04 billion in environmental protection initiatives, resulting in significant water savings and waste recycling. TCL aims to further reduce greenhouse gas emissions, water and power consumption, natural gas consumption, and EPS consumption by 2025.
To illustrate its vision for a better future, TCL participated in Milan Design Week, a prestigious event celebrating creativity and innovation. At the “ELEMENTS – TCL Green Horizon” exclusive exhibition, visitors had the opportunity to preview TCL Europe’s product lineup for 2023 and explore concept devices developed by the TCL Design Innovation Center. The exhibition showcased TCL’s exceptional industrial design, aesthetic appeal, intuitive user experience, and commitment to sustainable manufacturing.
Among the highlights of the unveiling were TCL’s latest generation of Mini LED TVs showcased through the C84 Series. These TVs offer improved contrast, brightness, and uniformity, providing an unparalleled visual experience. The C84 Series, available in sizes ranging from 55 to 85 inches, combines Mini LED and QLED technologies with AiPQ 3.0 picture quality algorithms, delivering outstanding performance and superior contrast. Dolby Vision IQ and Dolby Atmos further enhance the audiovisual experience.
For gaming enthusiasts, TCL introduced the C74 Series, featuring QLED technology, Full Array Local Dimming, and impressive refresh rates for smooth and vibrant HDR picture quality. The C64 Series, designed for value-conscious consumers, delivers high-quality home entertainment with TCL’s QLED technology and Dolby Vision and Dolby Atmos certifications, along with a 120Hz Game Accelerator for a satisfying gaming experience.
To complement its exceptional picture performance, TCL unveiled the 2023 S64 Series Dolby Audio Soundbars, ensuring a powerful audio experience that perfectly matches the visual quality of TCL’s TVs.
TCL’s participation in Milan Design Week demonstrated its dedication to innovation and its relentless pursuit of technological advancements. With its impressive product range, TCL continues to redefine the possibilities of technology and elevate the home entertainment experience.
To learn more about TCL’s latest products and experience your favourite tournaments like never before, visit www.tcl.com.