Top 4 Korean Makeup Trends in 2020 with Nature Republic

South Korea is known for the latest beauty techniques. After the 10-Step Korean skincare routine, cream skin, and snail slime facials, we now have new trends that involve dunking one’s face in cold water to retain makeup power. Beauty has evolved to accommodate all skin types and needs.

Nature Republic is a well-known Korean skincare company that provides essential nourishment on your skin. If you’re looking for Korean skin care products, the brand offers an extensive natural selection of cosmetic and beauty items suited for all skin types.

Here are some of the beauty hacks you can do this 2020:

1. Jamsu

You may have already heard of Jamsu, a beauty hack that involves dunking your face into a bowl of cold water after applying makeup. The word Jamsu can be translated as “to submerge” in English. The Jamsu process can shrink the pores to control excess sebum production and make your skin matte.

Here are the steps of doing Jamsu:

  1. Apply your makeup regularly.
  2. Prepare cold water in a shallow basin enough to fit your face.
  3. Close your eyes and dunk your made-up face for 15 to 20 seconds.
  4. Carefully pat wet skin with a soft towel or tissue while ensuring that you don’t accidentally remove your makeup.

The Nature Republic Pure Shine Concealer Power Cover is an excellent foundation to use for the Jamsu makeup hack. The cold water shrinks your pores, producing a matte, shine-free effect. It also sets your makeup and makes it last longer, helping your skin blend seamlessly with your foundation or tinted moisturizer. The cold water seals your makeup, preventing it from running down faster due to sweating, humidity, and oil production on your face. 

2. Washing Face with Sparkling Water

Another popular K-beauty hack uses sparkling mineral water to wash one’s face instead of just regular tap water. Sparkling mineral water purifies your skin after using Soothing & Moisture Aloe Vera Foam Cleanser to improve skin texture and complexion. It also boosts the efficacy of other skincare products due to its mineral and electrolyte content.

The sparkling mineral water wash technique originally came from Japan but is more popularized in South Korea. This technique involves soaking your face with sparkling mineral water after cleansing. 

There are various ways to use sparkling mineral water for your face:

  • Wash off your cleansing foam with sparkling mineral water instead of regular tap water.
  • Soak cotton pads or a clean face mask with sparkling mineral water and let your face absorb it.

Sparkling mineral water contains minerals and electrolytes commonly absent and stripped out in regular tap water due to chemical cleaning processes. Sparkling mineral water is also milder than tap water, making it ideal for sensitive skin and making your skin smoother and softer. 

3. Rice Water

Rice water is a cheap and effective skincare trick that many South Koreans use. Instead of throwing away the water you use to clean rice, you can save it and use it to wash your face. Rice water contains enzymes and minerals that will help keep your skin soft and smooth, and regular washing with rice water will eventually improve your skin complexion.

4. Leave Water In

It would help if you didn’t immediately dry off your face with a towel after cleansing or shower. Your face is sensitive, and keeping water on your face will help hydrate it. Keep the water on your face and hydrate it further by putting toner after patting it dry.

The 10-second Rule

The 10-Second Rule is simply about applying toner on your skin right after showering or cleansing your face. Do not dry your face after showering, and swipe toner on your face immediately, preferably in less than ten seconds after showering or cleansing. Applying toner in less than ten seconds helps keep the moisture locked into your face and makes your skin more hydrated. Thus, it is a good idea to keep your toner right next to your bathroom sink to apply it as quickly as possible.

Face Mists

Keeping your hydrated throughout the day is ideal for preventing drying and excess oiliness. It also refreshes your face and helps keep your makeup from caking. Spraying on a face mist throughout the day will keep your skin hydrated, refreshed, and nourished conveniently.


South Korea’s Nature Republic is known for many beauty hacks that are guaranteed to upgrade your skincare regimen. If you want better skin, then you can try these proven and tested 2020 beauty secrets. It would help if you kept yourself updated with the latest K-beauty trends to improve your skincare routines.