When it comes to writing utensils, custom pens have beyond practical uses; they also serve as tools for promoting one’s brand, great gifts, and an avenue for self-expression. Whether one desires to increase exposure, appreciate one’s clientele, or make everyday writing more personal, personalized pens are functional while still being decorative.
However, there are a myriad of alternatives. What pen truly fits your specific need? This sequence of stages will give you confidence in circumnavigating through the many available possibilities so that you can decide on personalized pens necessary for your event.
Why Use Custom Pens?
Before proceeding with the selection process, we will examine why they have become so, even though many have used custom pens well and favorably.
- Brand Awareness Improvement: The Promotional Products Association International (PPAI) claims that 83% of people recall the name and company associated with this when they get a pen. Custom pens are available at every corner, and every street has a mobile billboard for a person who uses the pen regularly.
- Marketing that’s Polished and Perceptive: In fashion, custom-engraved pens are very cheap for other promotion formulas, considering the return on investment. They are a source of far-reaching influence at a low price and decently able to last.
- Customer Retention Rates are Improved: Moreover, presenting promotional pens with engraved names makes clients feel appreciated and helps create better bonds. Besides, people are more willing to work with an organization that has rewarded them with a branded gift.
Considerations to Make when Selecting Custom Pens
Having understood the benefits, let us focus on the main aspects you must address when selecting the most appropriate personalized pens for your needs.
1. Purpose and Consumers
Before buying personalized pens, it is important to state their purpose. Will they be for courtesy, advertising, corporate branding, personal use, or pens? Understanding the why will help you choose the appropriate items.
Take the end-users into consideration as well. Will the users be business people, students, or anyone else? For the best results, it is appropriate to coordinate the pen’s design and attributes with the audience.
2. Quality and Style of the Pen
The market is saturated with personalized pens, each with a different appeal and aesthetic. A few such instances are shown below.
- Ballpoint Pens: These are designed in a way that there is an ink drum within the casing that rolls and supplies ink on paper. Hence, they are very dependable for any writing purpose. Also, they are sold at a meager price and can be used for mass marketing, where many people need to be provided with these pens.
- Rollerball Point Pen: A lot heavier than the regular ballpoint pen with liquid ink, rollerball pens have a section that has a soft sponge-like piece that allows heavy inks to flow down easily. These are also said to be better quality ball pens than the above-mentioned ones.
- Fountain Pen: Due to the fine structure of their design and vintage elegance, fountain pens belong to a specific category. These pens are sought after by business persons or people who appreciate fine writing instruments.
- Stylus Pen: This instrument is a combination of a pen together with basic keypad access. These days, they are the best touch pens because they serve users who like writing pens and electronic devices.
3. Available Ink Colors and Refills
Blue and black are the usual ink colors, but there are other colors, such as red, green, and metallic, to spice things up. Interestingly, blue is worn by more people than any other color of ink. However, the black ink color remains supreme regarding the formal submission.
Make sure that the specialized pens you are going to purchase have refill packs within reach. This will save you money from sinking into one-use items and promote further use. Finding replacement cartridges for a pen with a widespread refill type is easier.
4. Personalization Options
The best part of using pens with a personal touch is that these pens can be used with the name, logo, or anything one prefers to engrave. Understand and appreciate the various ways of personalization:
- Engraving: It is the process of carving or engraving words on the pen’s body, leaving a lasting and classy impression. Metal engravings are mostly done in this manner and have great perceived worth.
- Pad Printing: This printing method is most appropriate for pens with multi-color logos and produces stunning prints. It can also be used on different types of pen materials.
- Screen Printing: It is the cheapest form of printing, especially for bulk orders. It produces clear and attractive prints, and this innovation is ideal for printing on pens with a relatively bigger surface area.
5. Materials and Colors
Customized pens can be made in different materials, each giving a distinct style:
- Metal: Metal pens are more stylish and hardwearing, so corporate gifts usually come in pens made from metal. Stainless steel and brass are the common metals used.
- Plastic: Light in weight and cheap, plastic pens are ideal for mass distribution and day-to-day use as there are enough colors.
- Wood: Wood gives personalized pens a natural and warm embellishment, making them look elegant. Popular woods used are Bamboo and Maple.
Choose a suitable color and material that matches your brand or personal inclination. What impression do you seek?
Beyond the Basics: Creative Ideas for Personalized Pens
After the simple things of personalization pens are over, skilled ones can try to think about these manipulations of how to enhance their pens:
- Exclusive Design: Include customized boxes and pouches for the order of personalized pens so that the customer will appreciate their product more and remember how the goods were presented.
- Pay Attention to Details in the Travel-Oriented Pen Set: Offer a travel-oriented pen set that includes all travel-related accouterments, such as a baggage tag and a passport holder, personalized to the name of the person receiving them.
- Motivational Engravings: Pens make wonderful gifts. Make them even more special by putting inspiring words or quotes on the barrel.
Conclusion
Custom pens are not just boring rod-and-ball devices used for writing; they are means of communicating, marketing, and engaging with people. When individuals think about the pen’s purpose, style, and quality and whether it can be personalized, they can pick the most appropriate pens for the impression sought.