Whether you are planning on being the next Instagram influencer, sharing details of your travels to Australia and beyond with your followers, or want to use social media to boost the sales/online presence of your small business – it is important that you find a way to stand out from the crowd. After all, with thousands of people opening an account every day, you want to make sure that you give people a reason to follow you!
- Build a clear brand
When you are putting together content for your social media, ensure that it accurately reflects your brand. For example, you should make sure that all graphics are similar in style, as this gives your feed a strong aesthetic. To put it simply, it just looks nicer. You may also want to use the same preset or filter on all of your images, to ensure they look cohesive. The neater and more consistent your style of content, the more professional you will look. As a result, people are more likely to follow you and interact with your content.
- Be consistent
Another great way to ensure that you cultivate a strong social media presence is by ensuring that you post consistently. If you don’t provide your followers with consistent content, they may be quick to unfollow you. However, it is important that you ensure the content that you post is QUALITY content, as there is simply no point in posting for the sake of it. You should also not overwhelm your followers with content. Ideally, you should post around 5 times a week and no more than once a day. If you are stuck for ideas, here are some things you can post:
- Fun facts/information about the company/yourself
- Product Spotlight
- Product promotions/sales
- Motivational Quotes
- News stories related to your industry
- Keep track of your analytics
Another great way in which you can improve the quality of your social media content, and therefore, by extension, stand out from the crowd, is through paying attention to what is working and isn’t working on your account. You can find out this information by using a CMO dashboard. A CMO Dashboard will track digital marketing efforts, providing you valuable insight into a variety of topics, including:
- Who is looking at your social media/website
- Where people are finding your company (through searches, ads, or social media)
- What adverts are drawing in the widest audience/encouraging people to make purchases
- What social media posts reach the widest audiences, and which fall under the radar
You can use the above information to revolutionize your marketing techniques. For example, you will be able to see which of your social media platforms is underperforming in terms of engagement, or sales and change the way you run it accordingly. You could also choose to spend more money on boosting your posts on this platform, to help improve its outreach or lower the amount you spend on it to invest your money into the channels that perform better.