The car as movie star is the all-new Audi A3 Sportback, and the svelte five-door hatchback took a bow at an international launch in the south of France. The film role was part of a presentation to the assembled journalists, and backdrops included MediaCityUK and the Imperial War Museum North, both venues looking cutting-edge and ultra-modern, well suited to a car that has both of those qualities.
The A3 Sportback is the German manufacturer’s biggest-selling model, testament to an appeal grounded in high-quality, technical excellence and real style. Cool? Certainly so….