Woolmark @ LC:M A/W2015


Woolmark made waves at LC:M earlier this month, and chose designers Lou Dalton, Richard James and SIBLING to collaborate with on their SS16 collections.

Wool is not often thought of as a traditional summer fabric, but Merino wool has natural lightweight properties that these talented designers have utilized to produce relevant, diverse and fashion forward collections.

Designer Toby Lamb at Richard James took a controversial step for Savile Row, producing a more relaxed collection of mixed up neon yellow shorts and floral prints, which hinted at a tropical summer in the city. A step away from slick blue suits, you might have come to expect, but these Crayola shades prove you can work wonders with wool, and still look smart.

SIBLING is known as a knitwear brand, and knows how to work it well. With a strong customer base, which knows what it wants, this seemed to be a match made in heaven!

sibling LCM

With typical SIBLING styling, the brand worked with Savile Row’s expert tailor Edward Sexton, on creating a new element to their designer repertoire and used the wool to produce slouchy luxe suits and trousers, which added diversity to the rest of their American Football inspired collection.

The final interpretation was Lou Dalton’s refreshing summer palette; Bold prints and contrasting fabrics in super soft wool, made the models smile, and the journalists wanting to reach out and stroke them! Matching bucket hats finished off the look inspired by the late 80s/early 90s rave scene.

lc:M 2015 wool


Keen to promote a strong British heritage, the collection embraced a balance of casual wear and tailored pieces, and Lou is the first of the trio to include fabrics from Lanificio Cerruti, and laser printed Merino wool knitwear.

Simple, diverse and very wearable. If you have any reason to think wool is just for winter, think again and check out these cool knits for SS16.

Sara Darling, is Fashion and Content Editor of 55Factory, a freelance stylist and fashion, lifestyle and travel writer. Having worked with a cross section of celebrities including Ana Matronic, Alexandra Burke, Eliza Doolittle, Craig Roberts and Will Poulter as well as for Channel 5’s CBB and E! Entertainment, she also regularly shoots fashion both here and abroad. . Her commercial clients include Reebok, Gossard, Godiva and Foot Locker and an array of videos ranging from The Arctic Monkeys, The Freemasons, VV Brown and Vanquish. No stranger to the media, Sara was featured in a 'Women in Fashion' TV documentary on Sky and participated in Twiggy's reality show "Frock Swap" show on BBC2, gaining the top title "Top of the Frocks"; She has also been filmed for a “A day in the Life” for cable TV. With her written work featured in Fault, Drafted, Beige and MSN Style, you can follow her on twitter @fashion_darling

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