Pretty Green SS16 @ LC:M, London

Trust Rock n Roll label Pretty Green to show off schedule at LC:M

Not one to follow rules, the brand chose the Gibson guitar showroom in Fitzrovia to host a party filled to the brim with revellers, gin, and cool gear to celebrate the SS16 collection. The guitar-clad walls were the perfect setting, and the much anticipated Black and Green collections were displayed on mannequins in the lobby, before guests descended to the basement for the exclusive party.

The distinctive yet subtle floral design is still alive and kicking, but the spring summer range pays homage to the 1960s, when fashion collided with rock music.

With bands like Led Zeppelin and T-Rex hitting the headlines and number one spots, fashion began to reflect the new liberated attitudes! The Pretty Green Black Label takes inspiration from the style of late 60’s Carnaby Street and heritage rock and roll, with a tougher, edgier approach. Whereas the Green label provides perfect garms for a summer festival including a coated linen cagoule, mac, and camo leaf print parka- practical, but not for the wallflowers!

The festival feeling continued with the help of Warsteiner beer, Burleigh’s Gin and Pretty Green burgers from the Gourmet Burger Kitchen and I danced the night away to the super cool tunes spun by the legendary DJ Norman Jay.

A perfect space for a rock n roll brand, and the collection will no doubt be spied on the Cool Crew at the next Liam Gallagher – or Norman Jay gig! Sometimes I wish I was a boy!!! Only sometimes 😉

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Sara Darling, is Fashion and Content Editor of 55Factory, a freelance stylist and fashion, lifestyle and travel writer. Having worked with a cross section of celebrities including Ana Matronic, Alexandra Burke, Eliza Doolittle, Craig Roberts and Will Poulter as well as for Channel 5’s CBB and E! Entertainment, she also regularly shoots fashion both here and abroad. . Her commercial clients include Reebok, Gossard, Godiva and Foot Locker and an array of videos ranging from The Arctic Monkeys, The Freemasons, VV Brown and Vanquish. No stranger to the media, Sara was featured in a 'Women in Fashion' TV documentary on Sky and participated in Twiggy's reality show "Frock Swap" show on BBC2, gaining the top title "Top of the Frocks"; She has also been filmed for a “A day in the Life” for cable TV. With her written work featured in Fault, Drafted, Beige and MSN Style, you can follow her on twitter @fashion_darling

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