Cath Kidston – Queen of Kitsch on Mothers Day

Now Cath can say she’s the Queen of Pick your Own!

Spring is well and truly in the air, and the Queen of kitsch and colourful trinkets Cath Kidston has recently created London’s very first ‘pick your own’ field of flowers. Situated on Southbank in London, the iconic British brand recreated their signature polka-dot print out of 4,000 pink and white gerberas which took a total of 650 hours to design and complete and was quite a treat to the eye!

The unusual installation caused quite a flurry of excitement with onlookers, and once completed the flowers were all snapped up within an hour- proving that you can get something for nothing in London! But fear not you can still buy the unique design on the array of tempting floral patterned treats via the website.

Check out this stunning time-lapse video (above) for a reminder of the beauty of London, and nature, and while you’re at it, give your mum a call …incase you forgot Mother’s Day or check out some great Mothers Day gifts on 


Sara Darling, is Fashion and Content Editor of 55Factory, a freelance stylist and fashion, lifestyle and travel writer. Having worked with a cross section of celebrities including Ana Matronic, Alexandra Burke, Eliza Doolittle, Craig Roberts and Will Poulter as well as for Channel 5’s CBB and E! Entertainment, she also regularly shoots fashion both here and abroad. . Her commercial clients include Reebok, Gossard, Godiva and Foot Locker and an array of videos ranging from The Arctic Monkeys, The Freemasons, VV Brown and Vanquish. No stranger to the media, Sara was featured in a 'Women in Fashion' TV documentary on Sky and participated in Twiggy's reality show "Frock Swap" show on BBC2, gaining the top title "Top of the Frocks"; She has also been filmed for a “A day in the Life” for cable TV. With her written work featured in Fault, Drafted, Beige and MSN Style, you can follow her on twitter @fashion_darling

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